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About

A word from Founder Gayle Keller

Five plush dolls of girls with different hair colors and styles, wearing colorful dresses, sitting together in a row.
A woman with long brown hair smiling, wearing hoop earrings and a pink blouse, standing in front of a fireplace with a beige wall behind her.

I wrote a book called Full S.T.E.A.M. Ahead: Triumphant Tales for Working Women to Overcome Adversity, Fear & Self-Doubt. It became an international bestseller and the idea struck me: to not only serve women in S.T.E.A.M. but also girls in S.T.E.A.M. equipping them with kindness and shining a spotlight on their superhero strengths that will carry them well into adulthood. See, somewhere along the way, girls lose their risk-taking and dim their superpowers. Enter Theodora S.T.E.A.M. Girls – five ethnically future change makers plush doll characters who each represent an industry (Science, Technology, Engineering, Arts, and Mathematics) and carry a unique superpower (clarity, courage, confidence, decisiveness, and balance) to tackle the world with style and grace. Afterall, smart is beautiful. Launching Fall 2023.

As a working mother to two toddler girls who left the technology field to launch a toy line, the dolls support all mothers who aim to raise courageously strong girls and equip them with the needed superpowers to shine in male-dominated fields. Girls all over the world will benefit from the positive messaging and what the dolls represent — confidence building superheroes they can relate to and love along with their friends.

Thank You –
Gayle

A logo with the signature initials 'g' and 'k' in gold glitter-style script, and the name 'Gayle Keller' in black uppercase letters below.

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Group of twelve diverse young women and girls standing behind a table with six handmade dolls, smiling in a classroom or meeting room.
Woman giving a presentation about plush dolls of diverse characters, with a TV screen displaying the dolls' names and descriptions in the background.
Two young girls in red and white striped dresses holding plush dolls outdoors on a grassy lawn with green bushes and pink flowers in the background.
A young girl sitting on a beige sofa holding five colorful plush dolls of different characters, smiling at the camera.
Two young girls standing on grass in a garden, each holding dolls and smiling at the camera. The girls are wearing matching star-spangled dresses with blue polka-dot underskirts.
Five young girls in pink dresses holding dolls in a yard.
A plush doll wearing a purple dress and headband, standing next to a children's book titled 'S.T.E.A.M Girls Mega Forest Adventure'. There is a toy box in the background with the name 'Silla' and a logo, along with a partial view of the 'Chicago Toda
A plush doll with brown hair, big eyes, and a white chef's coat, standing in front of the Leaning Tower of Pisa in Italy during daytime with cloudy skies.
Plush doll with dark skin, large eyes, red bow in hair, red hoodie, standing on rocky shoreline with water and city skyline in the background.
A plush doll with blonde hair, blue eyes, wearing a pink coat, striped leggings, and pink shoes, held outside with a blurred bridge and rocky landscape in the background.
A plush doll with brown hair, wearing a purple dress and multicolored striped tights, standing in front of a sign with the word 'SAUSALITO' in large letters, outdoors with grass and shrubbery around.
A stuffed doll placed on a stone platform beside an informational sign about Kaaleokua'ana at a beach, with ocean water and a partly cloudy sky in the background.
Two women are sitting on blue couches in a TV studio, having a conversation. There are dolls and boxes on a small table between them. City buildings are visible through the window behind them.
A female police officer in uniform and reflective vest holding a doll in front of a police car on a city street.
Various Theodora S.T.E.A.M. Girl dolls displayed on a table during a segment of a news show, with toys and boxes in the background.
A woman in a pink dress with floral embellishments standing next to a row of five handmade dolls holding hands, in a room with a large abstract painting on the wall.